Date of Project

4-25-2025

Document Type

Honors Thesis

School Name

School of Movement and Rehabilitation Sciences

Department

Communication

Major Advisor

Dr. Dan Bauer

Second Advisor

Dr. Frank Raymond

Abstract

This thesis examines how female representation in sports media impacts girls' youth sport participation rates. Using a review of current literature and original enrollment data from local youth organizations, it reveals that limited and often stereotyped portrayals of female athletes contribute to lower participation and early dropout among girls. The study highlights how underrepresentation, especially of marginalized groups, reinforces harmful narratives that deter engagement. Solutions are proposed, including increasing inclusive media coverage and emphasizing athletic achievements over appearance. By reshaping media narratives, the sports industry can create more supportive environments and encourage greater youth sport participation among girls.

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