Date of Project
4-2023
Document Type
Honors Thesis
School Name
W. Fielding Rubel School of Business
Department
Business Administration
Major Advisor
Dr. Haleh Karimi
Second Advisor
Dr. Amy Fairfield
Abstract
A recent rise in small business ownership, along with the subsequent advent and universality of social media usage, presents unique opportunities for these businesses to grow and thrive. This thesis project will analyze the success of various marketing tactics on sales in a small business selling handmade products. It will identify challenges and benefits of venturing into entrepreneurship for a full-time college student. Different business models will be described and compared through a survey of business owners. Ultimately, a detailed business plan will be outlined. At the completion of this thesis, a creative project in collaboration with the Bellarmine University Honors Program will be presented to the university.
Recommended Citation
Henderson, Alexandria, "How to Succeed in Business: An Analysis of Entrepreneurship and Small Business Ownership" (2023). Undergraduate Theses. 131.
https://scholarworks.bellarmine.edu/ugrad_theses/131
Included in
E-Commerce Commons, Entrepreneurial and Small Business Operations Commons, Fashion Business Commons, Leadership Commons, Marketing Commons, Other Business Commons