Date of Project


Document Type

Honors Thesis

School Name

College of Arts and Sciences



Major Advisor

Laura Hartford

Second Advisor

Shawn Apostle


Personal preferences within graphic design are heavily shaped by social factors, including cultural practices. This project explores the effect of gendered-based experiences on visual design preferences, through investigating men’s and women’s preferences regarding graphic design elements, and the source of these opinions. The data was then used to create two educational images, which mimic contemporary magazine covers, visually illustrating the effects of gendered marketing and experiences on personal design preferences. These images were then attached to an interactive website, so that the findings and pieces from this project can be easily accessed by future audiences.